Wayfair  – Commercial Studio, UK

THE BRIEF: A DUAL COMMERCIAL STUDIO FOR WAYFAIR

C2S Media was approached by Monks to design and deliver a dual commercial studio facility for Wayfair. The objective was to create a turn-key broadcast solution capable of producing high volumes of video content to support Wayfair’s sales strategy campaigns.

The client required two fully equipped studios supported by a shared central control room and adjacent green room. The design needed to incorporate workflows that allowed a single operator to manage both studios seamlessly. As a proof-of-concept, the solution also had to remain cost-appropriate without compromising quality.

CHALLENGES

• Construction within a live operating warehouse with significant background noise.
• Full compliance with building control and regulatory requirements.
• Requirement for a cost-appropriate design suited to proof-of-concept status.
• Operational simplicity — a single operator needed to control both studios.
• Two acoustically treated studios and a shared gallery and green room.
• PTZ cameras, Blackmagic vision mixer, and multichannel recording to allow seamless operation.
• Operator-friendly workflow for managing both studios with minimal technical expertise.
• Full end-to-end service: design, build, equipment supply, and project management.

THE SOLUTION

For this commercial studio project, C2S Media handled the full scope of work: studio design, build, equipment supply and project management. Both studios were acoustically treated to isolate recording from the noise of the surrounding warehouse, and all works complied with building control requirements. PTZ cameras, a Blackmagic vision mixer and multichannel recording, all run from the shared gallery, allow a single operator to manage both spaces. The result is a simple, cost-appropriate commercial studio workflow that the Wayfair team can operate with minimal technical expertise.

OUTCOME

Delivered a fully functioning dual commercial studio environment on time and within budget, enabling Wayfair to generate content efficiently in support of its sales campaigns. The success of the build has already prompted discussions around further expansion.